In light of Public Relations (PR) multimedia is an important tool of presentation, - a public action aimed at a certain reaction of the public (agree, stimulate a wish to acquire a certain product, etc.). The better prepared is presentation, the bigger chances to succeed. To get the best reaction of the public, presentations as a rule use visual information that makes your idea comprehensive and easy-to-understand. It helps people to remember your message. This is when multimedia presentation comes in.
